Free Riding and Sales Strategies for the Internet
نویسندگان
چکیده
منابع مشابه
Free-Riding and Luxury Brands on the Internet
Luxury is a complex industrial activity whose products combine strong vertical differentiation and a meaning value for the consumer. Luxury offers experiences, the economy of which is based on signalling. This gives rise to intense intangible investment internalized by trademark law and vertical restraints in distribution. However, the extent of the added value and the power of externalities as...
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ژورنال
عنوان ژورنال: The Journal of Industrial Economics
سال: 2001
ISSN: 0022-1821,1467-6451
DOI: 10.1111/1467-6451.00157